Nexstar Broadcasting, which owns, operates, or provides services for 65 stations in 36 markets across the country, has inked a deal to acquire the internet technology provider and online marketing services company GoLocal.biz.
Based in St. George, UT, GoLocal.biz provides local business directories, coupons, and entertainment listings to community websites, including all 35 of Nexstar’s local sites.
Nexstar president and CEO Perry Sook said that the acquisition “creates an entirely new revenue stream for Nexstar as we intend to expand the distribution and syndication of the GoLocal.biz platform to other online publishers in television and radio markets not served by Nexstar.”
Advertisement
Terms of the deal were not disclosed.