All you production folks in TVSpyland might want to check this out. NewscastStudio recently spoke with FX Design Group owner and creative director Mack McLaughlin.
FX Design Group has made sets for everyone from The Golf Channel to WBAY in Green Bay, WI, and McLaughlin had some simple tips for keeping your station’s showpiece looking as good as the day it debuted and even talked about using hard lighting to make your anchors look better.
If you could have a station do one thing every week to enhance its set, anchors and overall newscast, what would it be?
Keep it clean, both from dust and fingerprints but also the clutter of papers and post its.AdvertisementWhat do you think about the flat lighting that so many stations in cost cutting moves have undertaken?
Flat lighting combined with the new HD cameras tends to flatten everything out and make the anchors look like they are plastered right onto the scenery.You need hard lighting to sculpt them and separate them from the scenery, similar to lighting for dance.
McLaughlin also gave some insight into what viewers think about virtual sets and what he thinks about LED lighting. You can read the entire Q&A by clicking here.