New Study Breaks Down Twitter Users

By Andrew Gauthier 


Twitter is hugely popular among local newsers, as reporters share breaking news updates via their iPhones and stations interact with their audiences by tweeting, but who exactly makes up the rest of Twitter’s vast audience? A new study from the Pew Research Center’s Internet & American Life Project offers some perspective on what types of people use the increasingly influential 140-character platform.

Back in August 2008, when the Pew Research Center began asking people about their use of Twitter or similar update services, 6% of internet users said that they have used the internet to share updates and check on updates about others. In September 2010, that number had shot up to 24%. In November, the center started asking people the straightforward questions “Do you use Twitter?” Here’s what they found…

6% of the entire American adult population uses Twitter
Of internet users…
-10% of women and 7% of men use Twitter
-the 18-29 age group has the largest percentage of Twitter users with 14%
-18% of hispanics, 13% of blacks, and 5% of whites use Twitter
-11% of Twitter users are urban while 5% are in rural areas