New KTVU General Manager Promoted From VP of Sales Role

By Stephanie Tsoflias Siegel 

KTVU and KTVU Plus has a new vice president and general manager.

Mellynda Hartel will oversee the Fox duopoly in San Francisco, Calif.

“Mellynda has led a successful ad sales team at FTS for a number of years, most recently at our #1 station in San Francisco. Her unique understanding of the market, coupled with her local news sense and results-driven attitude, make her the natural choice to lead our San Francisco duopoly,” said Jack Abernethy, chief executive officer for Fox television stations.

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Hartel is being promoted from her role as vice president and director of sales at the station, a position she’s held for four years. Before that she spent 11 years a vice president and general sales manager for KSAZ-KUTP the Fox duopoly in Phoenix.

She is a graduate of Bryant University and has a bachelors degree in Business Communications. Hartel begins her new role on November 1.

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