New England’s WZMY Finds Success with Branded Content

By Andrew Gauthier 

Union Leader

Christopher Murphy is high on marketing — he’s created a model for broadcasting local content that utilizes “branded entertainment” as a way of underwriting independent films or TV programming.

Not only does it remove all kinds of hurdles in the creative and financial process but will become what he believes to be an industry game changer, putting the humble New England station on the map.


As film and TV development executive for MyTV New England, Murphy has been tirelessly pounding the pavement More…