Reuters
Describing the Olympics as the last refuge of family viewing in the United States, Dick Ebersol, the head of NBC Universal Sports, said on Friday the network is ready to battle for American broadcast rights to the 2014 and 2016 Games.
International Olympic Committee (IOC) president Jacques Rogge had signaled earlier on Friday that after several false starts the IOC was finally prepared begin negotiating a deal for the 2014 Sochi Winter Games and the 2016 Summer Games in Rio de Janeiro.
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A fragile economic climate in the United States had prompted the IOC to delay the start of negotiations. More…