NBCU Sells ‘Real Housewives’ to NBC, Hearst Stations

By Andrew Gauthier 

Broadcasting & Cable

NBC Universal Domestic Television Distribution has sold Bravo’s unscripted series “The Real Housewives” as a one-hour syndicated strip for fall 2010 to NBC and Hearst television station groups, according to multiple sources. The syndicator is now pitching the show to other station groups.

The show is being offered on an all-barter basis with 7 1/2 minutes of local advertising in each episode for the stations to sell, and 7 1/2 minutes of national advertising time for NBCU to sell. NBCU spokespersons would neither comment nor confirm.

By next fall, Bravo will have produced 100-plus episodes of the unscripted series, which thus far has taken place with different groups of housewives in Southern California’s Orange County, New York City, New Jersey and Atlanta. More…