NBC Washington Raises $120,000 for Thanksgiving Dinner Fundraiser

By Stephanie Tsoflias Siegel 

For more than 25 years, WRC has collected donations from the community to give Thanksgiving dinners to those in need as part of a program called Food 4 Families.

This year, the fundraiser looked a little different. The NBC station in Washington D.C. would typically hold large in-person collections where people could drop off food and supplies, but due to the pandemic pivoted to a virtual fundraiser instead.

Despite the changes, community giving exceeded expectations. The station raised more than $120,000 from viewers, more than $35,000 over the company’s set goal.


“WOW! Thanks to the generosity of so many people in our community, we have reached our 2020 Food 4 Families goal of $85,000!” the station said. “We do have a waiting list for turkeys and gift cards, so please continue to give. Every dollar donated will go to help even more people in need have a wonderful Thanksgiving meal this year.”

The station had some help from local businesses. Shady Brook Farms donated 5,000 turkeys, while Safeway donated $25,000. Comcast Business, Xfinity Communities and Comcast contributed $15,000, the station said.

You can read more about the program here.