NBC-Owned Station Leads D.C. Market on Instagram and Twitter

By Kevin Eck Comment

The Twitter and Instagram accounts for NBC-owned WRC led the D.C. market with a 29 share as a group, followed by Fox-owned WTTG with a 28.7 share and TEGNA-owned WUSA with a 28.5 Share, according to data from Share Rocket.

WRC’s Twitter account is the single-largest account in the market with 231,574 followers. WRC reporter Shomari Stone was the top individual in the market on Twitter with a 4.6 Share. As a group, WRC was the top station on Twitter despite posting nearly 2,000 times less than WTTG or WUSA.

On Instagram, during the last 30 days, WRC had a 39.7 share on the platform compared to a 30.1 share for second-place WTTG. No other station in the market had a share higher than 15. WRC’s lead was driven by anchor Angie Goff, who led all accounts in the market with a 19.9 Share on Instagram. Goff had more than 38,000 engagements on her page over the 30 days despite only having 11,598 fans.

WTTG led all others in the market overall with a 32 share over the last 30 days, despite the main brand pages for second place CBS-affiliate WUSA outperforming WTTG’s main station pages by almost 60,000 total engagements over that time. WUSA had a 27.8 share, WRC was third with a a 23.2 Share and Sinclair’s WJLA had a 16.4 share.

WTTG and WRC tied with four individuals each in the top 10 overall in the market, while WUSA accounted for two to round out the top ten.

DC 30day groups all copy

DC 30day individuals copy

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