NBC Affiliates Prep for Winter Games

By Andrew Gauthier 

Broadcasting & Cable

While people from all corners of the globe will tune in to the Winter Olympics next month, the Games are a local story for numerous stations as well. The prolonged economic slump means most stations won’t be sending the same level of resources to Vancouver that they’ve sent to previous Olympics, but the convenient Canadian locale and advanced methods of sharing digital content will enable them to still maintain a substantial presence at the Games.

As America witnessed when Michael Phelps was racking up golds in Beijing, the Olympics are a singular event that guarantees giant, engaged audiences. The Winter Games, airing on NBC, also give stations ample chance to promote their local programming to a wide array of viewers sampling the global gala. “It’s obviously a big platform,” says Hearst Television VP of News Brian Bracco, who’s sending around six people to gather content for all of Hearst’s news-producing stations. “It’s something that draws attention and gives us a platform to talk about our local product.” More…