The NAB says the the campaign will feature local reporters, on-air radio talent, photojournalists, broadcast engineers, producers and editors talking about why they went into the business and what they love most about being a local broadcaster.
The campaign is part of the NAB’s “We Are Broadcasters” initiative and will spotlight how broadcasters are using their expertise, experience and dedication to local broadcasting to serve their audiences and uplift their communities.
“Every day, thousands of local broadcasters work tirelessly on-air, online and behind the scenes to deliver invaluable service to their communities,” said NAB President and CEO Gordon Smith. “This campaign will celebrate the real people who are providing vital information from the front lines to keep Americans safe, informed and engaged, even when they themselves are in harm’s way.”
New “Voices from the Field” segments will be regularly available at WeAreBroadcasters.com.