As they dress for the morning commute, early-rising TV viewers seek two kinds of essential information: Is the Earth still spinning, and do I need an umbrella?
Somehow KCNC-Channel 4 lost the formula for delivering that, relying instead on perfectly nice personalities delivering perfectly traditional coverage. Audiences weren’t all that interested.
Hoping to remedy the situation, the station is revamping its early offering, changing up its on-air faces, speeding the pace, and building in convenience with weather and traffic every 10 minutes.
Expect “less fluffier stuff,” says news director Tim Wieland.More…