Nexstar continues to name new general managers to its properties.
Sharon Rachal will join the company as the newest vice president and general manager WCIA-WCIX and WCIX.com in Champaign-Springfield, Ill. She comes from another station in the market.
Rachal served as KHQA’s general manager and vice president. In that role, she was responsible for expanding local content and reach of newscasts, developing revenue streams and working with the community. Before her GM role, she served as the station’s general manager and director of sales since 2015.
“Sharon is an outstanding choice to lead Nexstar’s Champaign-Springfield operations and her impressive career is a reflection of her talent and determination,” said Ron Romines, senior vice president and regional manager for Nexstar. “She’s an innovative leader and has extensive experience in the creation, development and execution of successful local multi-platform solutions for advertising and marketing clients. She also understands the importance of connecting with viewers by developing unique local content and establishing meaningful community partnerships. I am looking forward to working with Sharon as she assumes leadership of our broadcasting and digital operations at WCIA-TV, WCIX-TV and WCIA.com.”
Rachal begins February 10.