Editor & Publisher
The Miami Herald is the latest metro daily to join the hyper-local Web world, with plans to start a network of online sites focused on five of its communities before the end of 2009.
Rick Hirsch, senior editor/multimedia, says the five Web sites will be run by local residents or organizations that range from a former Herald reporter to a community foundation. “We’ve created a platform through which we can give a partner control over a neighborhood section,” he said. “They can use our content management system and publish photos, stories, have community forums and have control over advertising inventory. And they keep what they sell.”
Hirsch said the network could conceivably grow to some 150 community sites, all within the Herald circulation area. “It is a venue and a structure so that there can be some content sharing,” he added. “The partners can share content and use our content if the want.” More…