Miami Herald to Launch Hyperlocal Web Network

By Andrew Gauthier 

Editor & Publisher

The Miami Herald is the latest metro daily to join the hyper-local Web world, with plans to start a network of online sites focused on five of its communities before the end of 2009.

Rick Hirsch, senior editor/multimedia, says the five Web sites will be run by local residents or organizations that range from a former Herald reporter to a community foundation. “We’ve created a platform through which we can give a partner control over a neighborhood section,” he said. “They can use our content management system and publish photos, stories, have community forums and have control over advertising inventory. And they keep what they sell.”

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Hirsch said the network could conceivably grow to some 150 community sites, all within the Herald circulation area. “It is a venue and a structure so that there can be some content sharing,” he added. “The partners can share content and use our content if the want.” More…

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