Meredith’s ‘Better’ Expands to Los Angeles, Beyond

Mediaweek

Meredith’s syndicated daytime show Better is poised to become a player in the national advertising arena.

In less than a month, the lifestyle show based on the iconic Meredith magazine brand will debut on KCAL, CBS Television’s owned-and-operated independent station in Los Angeles.

The growing roster of top market stations clearing the show could potentially change Better’s advertising equation from its current 90 percent reliance on local advertising. More…