Meredith Websites Think Outside the Box

By Andrew Gauthier 


With the local Saginaw, Mich., newspaper publishing just three days a week, Meredith Corp., which owns WNEM there, stepped in to provide a much-missed service: posting obits.

Meredith, however, introduced a new-media twist on the long-standing practice of publishing death notices when it took the venture online by launching, which can be accessed through the WNEM website.

While that may not be a typical venture for a broadcast company, even in this digital age, Meredith executives say response to the service proves that they, indeed, are providing a valuable service–valuable enough that, at $100 per obit, it garners about $10,000 a month. More…