Meredith Emphasizes Local Stations, Custom Advertising in Rebranding

By Andrew Gauthier 


With the national spot market no longer a strong point for local stations, Meredith Corp. has cast a rebrand of its station group that would seem to acknowledge that local advertising will be its revenue driver. The company’s 12 stations will now fall under a “Local Media Brands” umbrella that Meredith says is an indication of the stations’ position as a venue for local advertisers.

The company’s station group, which includes the CBS outlets in Atlanta and Phoenix, saw a steep revenue drop in the April-June quarter in line with industry trends. More…