Mark Higgins has been named gm of Greenville-Spartanburg, S.C. CBS affiliate WSPA.
“Mark brings a wealth of experience and a large market perspective to WSPA,” said Deb McDermott, Media General’s svp and CEO. “He also has a genuine commitment to meeting the needs of our viewers and advertisers. I am very pleased that he is stepping into the leadership role at WSPA and WYCW.”
Higgins, who starts Monday, October 17, was GM at Media General’s New Haven, Ct. station WTNH-WCTX. He’s also worked as COO of advertising agency Spark, GM of KTVK-KASW in Phoenix and GM of WOFL-WOGX in Orlando.