March Madness Keeps CBS Awake at the Switch

By Andrew Gauthier 

USA Today

Not that you were consulted, but what you’d really like to see in CBS’ NCAA men’s basketball coverage has been determined.

You’re either a “flexible” or “constant” viewer. Which has nothing to do with whether you could, say, put your foot behind your head or keep watching without bathroom breaks.

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CBS’ NCAA coverage, like NBC’s largely-taped Olympic prime-time coverage, is a 20th-century TV holdover in an era where some see watching big-time sports live and in their entirety an unwritten constitutional right. More…

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