Local TV’s Top Tweeters Carry Clout

By Andrew Gauthier 

Broadcasting & Cable

One of the most prolific Twitter users in local television hails not from New York or Los Angeles, but from the Greenville-Spartanburg, S.C., market. Amy Wood, who anchors at Media General’s WSPAWYCW, has posted a staggering 25,000 tweets since dipping her toes in the Twitter sea 2 1/2 years ago. Fully 13,165 people follow Wood on Twitter at “TVAmy.”

While some dismiss the microblogging trend as a grand oversharing of minutiae, a growing number of newsroom vets say it’s a vital platform for gathering tips, breaking news and fostering the bond with viewers. More…