Tonight when you tune in to the evening news, be sure to thank Frank Magid.
The original “news doctor” and founder of the Marion-based Frank N. Magid Associates died Friday morning. He was 78.
After earning undergraduate and graduate degrees at the University of Iowa, the Chicago native taught sociology at U of I and anthropology and statistics at Coe College before he founded his research and consultant firm in 1956.
When I started there, he told me he hoped that his firm could see what everyone else saw but thought what no one else thought, said Joe George, of Cedar Rapids, a former vice-president of marketing at Magids firm. More…