MediaPost
Nielsen said it will begin offering a new ratings stream in local markets that will take into account DVR viewing that happens within hours after a show’s debut.
The measurement company will provide a daily “live plus same day” stream starting in January — a decision that came after asking clients in September to provide feedback on the prospect.
The new “overnight” stream will be available for markets measured by local people meters and set meters.
As the “live plus same day” stream goes daily, Nielsen is dropping the daily reporting of “live only” ratings — although it will offer them on a delay (each Tuesday), so clients can use them on a comparative basis .
The new stream provides an added data realm in set meter markets, which don’t have “live only” ratings now. More…