TVB took a look at how people watched the news coverage of the East Coast’s most recent winter storm.
Among the four markets most affected by the blizzard (New York, Philadelphia, Washington, D.C. and Baltimore) Philadelphia had a 2.9 rating among adults 25-54 versus cable’s 0.3. The smallest difference was in New York where cable had a 0.5 against local TV’s 1.2.
“Ratings data consistently proves local broadcast TV is the go-to source for news and weather over cable news outlets,” said TVB president and CEO Steve Lanzano. “Local TV stations are trusted and depended on by viewers for timely and relevant information – that’s why their coverage of the blizzard blew cable’s out of the water. When it comes to important news, viewers count on local broadcast TV for up-to-the minute, potentially life-saving information.