Local Broadcast TV Revenues Down 26.3%

By Andrew Gauthier 

Broadcasting & Cable

Broadcast TV ad revenues were down 12.8% in the second quarter vs, the same qurter in 2008, according to TNS Media Intelligence/CMR data released by the Television Bureau of Advertising.

Local broadcast TV revenues (spot TV) were down 26.3% to $2.7 billion, while network TV was down 6.9% $5.86 billion, and syndication was down 1.5% $1.09 billion.

For the first half, spot TV was down 27%, network 5.8% and syndication only .7%.

Leading the spot TV slump was automotive, which was down 54.5%, with dealership advertising down 43.6%. In fact 24 of the top 25 ad categories all showed reduced spending from second-quarter 2008, with only legal services ticking up slightly (up 1.6%). More…

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