Lexington’s WLEX Making Big Investment in News

By Andrew Gauthier 

Lexington Herald-Leader

How much local news is too much local news? It’s a question that some have been asking since Lexington’s NBC affiliate, WLEX (Channel 18), announced recently that it would add half-hour newscasts at 4 and 7 p.m.

The answer is simple, WLEX news director Bruce Carter said: The viewers wanted it.


Recent research conducted by the station suggested that viewers wanted newscasts at 4 and 7 p.m. “as more become busier in their lives with the varying times and schedules they work.” More…