Leveraging NBC Content, WNBC Launches ‘Connection’

By Andrew Gauthier 

Daily News

The latest phase in NBC’s attempt to spread content across its stations arrives here Monday when WNBC/Ch. 4 launches the “Daily Connection.”

The show is largely produced by NBC News, using segments culled from NBC’s various properties – CNBC, MSNBC, LX.TV, “Access Hollywood” and more – and given a local spin before hitting the airwaves.


“It’s leveraging all the platforms of NBC News and Entertainment,” said Susan Sullivan, vice president of news at WNBC. More…