Late Shift Good for Leno, NBC Newscasts

By Andrew Gauthier 

The Boston Globe

Comedian Jay Leno‘s return to late night in March has helped NBC and its affiliates recover some of their late news audiences after his short-lived prime-time variety show crippled ratings.

Managers at NBC affiliates such as Boston’s WHDH-TV (Channel 7) and Providence’s WJAR-TV (Channel 10) said viewership for their late newscasts has steadily risen since NBC moved Jay Leno from prime-time back to late night.

In March, Leno returned to “The Tonight Show” and NBC replaced his earlier “The Jay Leno Show” with scripted dramas and a reality show to lead into local stations late newscasts. More…