Riffing off Seattle’s KOMO-TV, Hubbard Broadcasting plans to debut 80-90 hyper-local Twin Cities websites in the next few weeks, using KSTP.com as the portal. Hubbard will do the same in Duluth and Rochester, where it owns WDIO and KAAL, respectively.
How micro are the sites? For example, Minneapolis will have eight or nine, and St. Paul “about seven,” says KSTP Creative Services Director Paul Gaulke.
And the content on these neighborhood nodes? Gaulke predicts 80-90 percent will initially come from TV folk. “A lot of the news that comes in to a newsroom, like press releases, never gets on the air,” he says. More…