KSL and KUSA Continue to Lead Pyeongchang Winter Olympics Viewership

By Chris Ariens 

NBC affiliates in the Mountain Time Zone continue to lead all other stations for Winter Olympics viewership.

Last night’s coverage peaked from 9-9:15 p.m. ET which included women’s freestyle skiing. KSL in Salt Lake City continues to lead all metered markets. Denver’s KUSA was second, followed by San Diego’s KNSD, Minneapolis station KARE and Austin’s KXAN.

KSL has documented the region’s ties to this year’s Olympians, including one local college that has 18 students competing in Pyeongchang.

  • Monday, Feb. 19 (Nielsen metered market overnight rating):

Salt Lake City, KSL  21.4/37
Denver, KUSA  20.6/33
San Diego, KNSD  18.4/32
Minneapolis, KARE  17.4/30
Austin, KXAN  16.5/28
Milwaukee, WTMJ  16.1/25
Sacramento, KCRA  15.9/27
West Palm Beach, WPTV  15.5/24
Buffalo, WGRZ  15.3/24
Providence, WJAR  15.2/25

Final ratings for the first 10 days of coverage show KSL and KUSA atop the leader board:

  • Feb. 8-Feb. 17 (Local Nielsen prime time rating):

Salt Lake City, KSL  22.6/41
Denver, KUSA  22.1/40
Milwaukee, WTMJ  18.8/30
Seattle, KING  18.7/35
Kansas City, KSHB 18.4/30
San Diego, KNSD 18.4/35
Minneapolis, KARE 18.2/34
Portland, KGW 18.1/34
Sacramento, KCRA 18.0/33
Austin, KXAN 16.8/30
West Palm Beach, WPTV 16.6/26
Buffalo, WGRZ 16.0/25
Washington, D.C., WRC 15.9/29
Richmond, WWBT 15.7/24
Fort Myers, WBBH  15.6/25
St. Louis, KSDK  15.6/25
Los Angeles, KNBC  15.5/29
Albuquerque, KOB  15.4/25
Columbus, WCMH  15.4/24
Las Vegas, KSNV 15.0/26
Pittsburgh, WPXI 15.0/24