NBC affiliates in the Mountain Time Zone continue to lead all other stations for Winter Olympics viewership.
Last night’s coverage peaked from 9-9:15 p.m. ET which included women’s freestyle skiing. KSL in Salt Lake City continues to lead all metered markets. Denver’s KUSA was second, followed by San Diego’s KNSD, Minneapolis station KARE and Austin’s KXAN.
KSL has documented the region’s ties to this year’s Olympians, including one local college that has 18 students competing in Pyeongchang.
- Monday, Feb. 19 (Nielsen metered market overnight rating):
Salt Lake City, KSL 21.4/37
Denver, KUSA 20.6/33
San Diego, KNSD 18.4/32
Minneapolis, KARE 17.4/30
Austin, KXAN 16.5/28
Milwaukee, WTMJ 16.1/25
Sacramento, KCRA 15.9/27
West Palm Beach, WPTV 15.5/24
Buffalo, WGRZ 15.3/24
Providence, WJAR 15.2/25
Final ratings for the first 10 days of coverage show KSL and KUSA atop the leader board:
- Feb. 8-Feb. 17 (Local Nielsen prime time rating):
Salt Lake City, KSL 22.6/41
Denver, KUSA 22.1/40
Milwaukee, WTMJ 18.8/30
Seattle, KING 18.7/35
Kansas City, KSHB 18.4/30
San Diego, KNSD 18.4/35
Minneapolis, KARE 18.2/34
Portland, KGW 18.1/34
Sacramento, KCRA 18.0/33
Austin, KXAN 16.8/30
West Palm Beach, WPTV 16.6/26
Buffalo, WGRZ 16.0/25
Washington, D.C., WRC 15.9/29
Richmond, WWBT 15.7/24
Fort Myers, WBBH 15.6/25
St. Louis, KSDK 15.6/25
Los Angeles, KNBC 15.5/29
Albuquerque, KOB 15.4/25
Columbus, WCMH 15.4/24
Las Vegas, KSNV 15.0/26
Pittsburgh, WPXI 15.0/24