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Kansas City NBC affiliate KSHB wants the Kansas City community knows violence, bullying and discrimination are not the answer.
The Scripps-owned station is launching Kind KC, a public service campaign in conjunction with local communities and organizations.
“Using the power of television, as well as our community and digital assets, KSHB-TV, 38 The Spot, Bounce and Cozi, along with leaders from all walks of life on both sides of the state line are planting a flag firmly in our communities to say no to violence, no to bullying, no to discrimination of all kinds,” said station vp and GM Brian Bracco.
On Monday, December 19 at 6:30 p.m. KSHB will air a half-hour newscast to kick off the campaign.
“I’m incredibly grateful to the entire team at KSHB for its commitment to helping end violence in Kansas City,” said Mayor Sly James. “When station leaders first approached me with this idea, I knew right away this would be a worthwhile campaign that we as a city should support. This is a true example of an organization stepping up to do its part to make our city a safer and more vibrant place for everyone to live, work and play. I’m also grateful for the partners who have already committed to lending their voices to this campaign and I urge others to do the same.”