KIRO Ties For First in 5pm Newscast in 25-54 Adults Demo

By Stephanie Tsoflias Siegel 

KIRO 7 in Seattle kicks off sweeps in a winning position.

The CBS-affiliate tied with competitor KINGKONG for the one spot at 5pm in the adults 25-54 demographic.  Both stations received a .9 rating.

KIRO also won the 11pm timeslot with a .9 rating compared to KING’s .7.

According to a release, this is the first time the station has taken a number one spot in the 5pm time slot in a decade.

“April’s numbers reaffirm that KIRO 7’s commitment to Investigative Journalism and Breaking News – examined and conveyed by experienced reporters – is both relevant and resonating with the community,” said Greg Bilte, vice president and general manager. “Another factor is KIRO 7’s relentless efforts to execute a digital strategy that provides the people of Western Washington with more options and better access to local news content than any other station in the Seattle market.”

KIRO 7 says it is also leading in the online ratings.

According to a release, the station went live on the station’s Facebook page during a officer involved shooting on April 20. The feed reached nearly two million people.

You can see the video and numbers below:


KIRO 7 Digital Platforms

  • hit nearly 12 million page views (up 11% Y2Y) & nearly 7.5 million visits (up 25% Y2Y)
  • Livestreams on and on the KIRO 7 App increased 133% Y2Y and time spent viewing increased 174% Y2Y
  • KIRO 7 Facebook gained 153,000 Likes in one year and now boasts nearly 820,000 followers