KING Partners with Seattle Times to Create Ad Network

By Andrew Gauthier 


Two of the largest media companies in the Pacific Northwest are joining forces to create a new online advertising network focused on community news sites and hyperlocal blogs.

The Seattle Times and KING-TV tomorrow are planning to announce the launch of BeLocal, a first-of-its-kind partnership that allies the biggest daily newspaper in the state with the top TV station.

The idea is to use the digital-advertising salesforces from both organizations to sell advertising into a local ad network that includes hyperlocal blogs and other niche online publications in Western Washington. More…