Kelly Frank has been named president and general manager of CBS News and Stations’ local businesses in Philadelphia, including KYW, WPSG, the CBS News Philly streaming channel and CBSPhilly.com.
Frank comes from WTSP in Tampa, where she had been the director of content since 2018.
“Kelly is a proven leader who is highly regarded by her peers and she has done a terrific job of leading the news team at our CBS affiliate in Tampa, where they have grown their audience across all platforms,” said Wendy McMahon, president and co-head of CBS News and Stations. “We look forward to having Kelly draw on her wide range of experience as she helps us build on CBS Philly’s legacy of community service.”
Before working at WTSP, Frank spent three years as the director of news and digital content at WBNS in Columbus, Ohio. She’s also worked at CNN in Atlanta, WTTG in Washington, D.C., KPNX in Phoenix, WTMJ in Milwaukee and at WCMH in Columbus before that.
“I have had the pleasure of knowing Kelly for almost my entire career, going back to when we worked together at WCMH in Columbus,” said Adrienne Roark, president of CBS Stations. “Kelly has established herself as an innovator, who has successfully modernized and transformed the traditional broadcast news operation into a multi-platform content engine. In addition to being a true journalist, Kelly is a tremendous coach, mentor and motivator. And above all, Kelly is someone who leads with empathy and supports her work family. Her wonderful combination of experience and heart will make her a great fit for our team in Philadelphia.”
“I am excited and deeply honored to have the opportunity to join CBS News and Stations at such a transformative time and work with the top-flight team at CBS Philly,” said Frank. “I love the rich history and diversity that exists in Philadelphia, both at KYW and in the community. I look forward to joining the team and embracing all that makes Philly so special.”