WYFF in Greenville, SC, announced that Brad Fralick will join the station as sports director. Fralick replaces Geoff Hart, who was recently named morning co-anchor at the NBC affiliate after 18 years as sports director.
Fralick, who will start tomorrow evening, has been sports director at KAMR-KCIT in Amarillo since 2005. He will join Carol Goldsmith, Michael Cogdill and John Cessarich on the weeknight 6 p.m. and 11 p.m. broadcasts.
“Brad brings a great passion for sports to the upstate,” news director Justin Antoniotti said. “I know he will work hard to get to know the coaches, athletes and fans at Clemson, Carolina, Furman and local high schools throughout our region.”
Fralick will provide WYFF with extended coverage of both college and high school football for Greenville this fall.