KABC Launches Tumblr Page, Have You?

By Andrew Gauthier 

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While stations have quickly learned to leverage Facebook and Twitter to increase their community footprint and even boost ratings, most have yet to make a serious foray into Tumblr, the social blogging platform that has been rapidly gaining in popularity.

Los Angeles’s KABC is now dipping its toe in the water, as it launched an official Tumblr page this week.

“We’ll give you some insight to the newsroom and give you the latest Southern California news,” KABC’s Tumblr page announces.

For more on Tumblr, and how it can help news outlets, check out this “Media Beat” video with Mark Coatney, a former Newsweek reporter who now works as Tumblr’s media evangelist…

[h/t NewscastStudio]