Only fitting on the day of Michael Jackson’s memorial service to share some of the feedback we got after yesterday’s posting of an email from a frustrated midwest TV news veteran. Take it away, Shoptalk readers:
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I totally agree with “Anonymous Somewhere In The Midwest.” You can’t give it away. Any hooker will tell you that. To compete with these so-called Informational Websites of dubious credibility, TV and Cable outlets are losing sight of their original purpose and are watering down their coverage of hard news for things like the funeral of Michael Jackson! Cut off input to these crap info websites and people will return to legitimate news sources…if they still exist.
Lee Schell
Retired from KGO SF.
Somewhere in Monterey Co. CA
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I myself have found it interesting that news stations haven’t taken the downward shift in ratings to develop a new product. Clearly the market has proven that formulaic news is no longer appealing. At the Unity convention last year, the news director from a Buffalo news station talked about how giving the community more of a voice in their broadcasts caused the station to go from #3 in the ratings to #1. News stations now have a prime opportunity to start offering a product very different from their competitors. Why not rise to the challenge?
I’m not afraid to give my name,
Karen Frost
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That’s what they think let me know what you think! Meanwhile, I have to go slip on a glove and dial up some wall-to-wall coverage
Erik Sorenson is chief executive officer of Vault.com, Inc. He oversees the strategic direction of the global, New York-based media company, including ShopTalk & TVSPY. If you would like to comment on Remote Control, or want to reach Erik, email remotecontrol@tvspy.