John DeSimone Named GM at WMSN

By Aneya Fernando 

wmsn4John DeSimone has joined WMSN, Sinclair Broadcast Group’s FOX affiliate in Madison, Wis, as general manager. Steve Marks, co-chief operating officer of Sinclair’s television group, announced the news:

“John has a proven track record of inspiring his sales teams and providing them with the appropriate support and systems to be successful while building relationships with key clients, which resulted in increased billings and revenue shares at the stations he was leading. We are excited to have him join the Sinclair team at WMSN,” Marks said.

DeSimone spent the past three years as vice president/general manager of national sales at Azteca America.

“I am thrilled to be joining Sinclair as the General Manager of its Madison, Wisconsin station,” DeSimone said. “Sinclair is at the vanguard of ‘new and innovative’ in the broadcast industry, and I look forward to utilizing the Company’s vast resources and working with the talented team at WMSN to the benefit of the Madisontelevision viewers and the community at large.”