Is San Francisco’s KRON Staging a Comeback?

By Kevin Eck 

San Francisco Nexstar-owned station KRON has been eulogized many times by those who cover local TV, but recent ratings show the station may be coming back to life.

KRON says it has seen year-over-year ratings growth in both its morning and evening newscasts.

Among Adults Age 25-54, the KRON morning newscast (5 to 10 a.m.) has seen its average ratings grow 33 percent in January 2017 from a .3 at 7 a.m. in 2016 to a .5 in 2017. NBC-owned KNTV had an increase in 19 percent for the same period, going from a .5 at 7 to a .6 in that same time period.

For its 10 p.m. newscast, KRON saw an increase of 150 percent in Adults 25-54 in average ratings compared to last year. KRON also compared itself to the other stations, which, except for Fox-owned KTVU and CW affiliate KBCW, air an 11 p.m. newscast. KRON Says it’s the only station the market to see an increase in ratings in that time period.

“We are extraordinarily proud of our local reporters and meteorologists who braved the January storms to provide our Bay Area viewers the most comprehensive emergency weather coverage in the market,” said news director Aaron Pero. “Our local news programming is a vital public service KRON4 provides to local communities throughout San Francisco-Oakland-San Jose and with the addition of our 10pm newscast last year as well as 24/7 access to additional local content online at KRON4.com; we are providing more opportunities for viewers to access accurate and timely local news, weather and information.”

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