MediaPost
Emeril is serving a new dish to fans — “The Emeril Lagasse Show,” a weekly show debuting March 28 that’s also ION TV‘s first original, non-scripted series.
No stranger to TV, “Essence of Emeril” can be seen on Food Network, and “Emeril Live” appears on both Fine Living and Food. Best-selling chef and restaurateur Lagasse is also the food correspondent for “Good Morning America.”
In his new series, Emeril will welcome celebrity guests, musicians and entertainers to his table. Field pieces will be shot in and around New York, where the show will be taped. Both traditional marketing and social media, including Facebook, will promote the effort.
Charles A. Koppelman, chair of Martha Stewart Living Omnimedia, which owns the assets to Lagasse’s media business, says the ION alliance “is an important step in further extending the Emeril Lagasse brand.” More…