The Wall Street Journal
The political-ad onslaught may be welcome news for the battered local television business, but the blitz has caused major headaches for corporate America.
Madison Avenue media buyers, who help decide where marketers spend their ad dollars, say the influx of political spending has forced many consumer ads off the air. Advertisers have had to scramble to readjust their ad plans to dodge skyrocketing ad prices and find a home for their ad spending.
“We are pulling our hair out,” says Lisa Pilger, vice president of local media at Rubin Postaer & Associates, known as RPA. More…