Individuals Find Success On Social Over Past 30 Days

By Stephanie Tsoflias Siegel 

In Boston, individuals are making headlines in the social media ratings.

WMUR Meteorologist Josh Judge led in the market on Facebook. He generated nearly 50,000 Engagements on his Facebook page according to Share Rocket data from the past 30 days.

All while WBZ‘s chief meteorologist, Eric Fisher, dominated Twitter. Data shows Fisher has the largest audience of any account in the market on Twitter with 485,000 followers.

WHDH‘s Justin Doughtery jumped 13 spots among individuals this month from 19 to 4. Much of that was thanks to his tweets about the arrest of person suspected in destroying the Holocaust memorial in Boston.

There was no change in the overall rankings among the seven stations Share Rocket tracks in Boston, though things did get a little tighter for the stations in the middle.

WCVB, Hearst-owned ABC affiliate, added slightly to its lead for a 30.6 overall Share, followed by WFXT, Cox-owned Fox affiliate, with a 24.3 overall Share, and WMUR, the other Hearst-owned ABC affiliate in the market, was third with a 15.5 overall Share. The biggest change in Share among stations in the last 30 days was a +26.2% increase for fifth-place WBZ, the CBS owned station, which increased its total Engagement by +50.2% compared to the prior 30 days.

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