Raycom Media and Scripps have entered into a new shared services agreement for WPTV and WFLX in West Palm Beach, FL.
Under the deal, Scripps’ WPTV, a NBC-affiliate, will provide “technical, promotional and online operations and certain local programming” for Raycom’s WFLX, a Fox-affiliate.
Since the beginning of the year, WPTV has been producing 17 hours of WFLX-branded newscasts each week and the new agreement is an expansion of this relationship.
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“This is a mutually beneficial arrangement because the enhanced relationship allows WFLX to operate more efficiently while giving WPTV the opportunity to generate more revenue from its staff and infrastructure,” said Brian Lawlor, senior vice president of television for Scripps.