In Station Rebranding, Tribune Flouts Convention

By Andrew Gauthier 

Mediaweek

Even as Tribune struggles with its long, drawn-out bankruptcy, the TV group is working to shore up a station portfolio that has been languishing over the years, particularly the “second” station in four duopoly markets.

The latest station to get a makeover is KMYQ-TV, the MyNetworkTV affiliate in Seattle, which is set to relaunch Monday (Sept. 13) as Joetv, with new call letters KZJO, and new branding and programming that defies traditional TV models.

Late last year, Tribune switched around programming on WTTV-TV, The CW affiliate in Indianapolis More…

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