Mediaweek
Even as Tribune struggles with its long, drawn-out bankruptcy, the TV group is working to shore up a station portfolio that has been languishing over the years, particularly the “second” station in four duopoly markets.
The latest station to get a makeover is KMYQ-TV, the MyNetworkTV affiliate in Seattle, which is set to relaunch Monday (Sept. 13) as Joetv, with new call letters KZJO, and new branding and programming that defies traditional TV models.
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Late last year, Tribune switched around programming on WTTV-TV, The CW affiliate in Indianapolis More…