In Ramp Up to Election, Stations Enjoy Surge in Ad Spending

By Andrew Gauthier 

The New York Times

In Waco, Tex., $350 will usually buy 30 seconds of advertising time on a local evening newscast. But not this week.

In a scene being repeated in markets across the country, the Democratic congressman who represents Waco and the surrounding region, Chet Edwards, has been fighting off a potent Republican challenger, Bill Flores, ahead of Tuesday’s midterm elections.


The beneficiaries are the local stations that have been inundated by campaign attack ads. “It’s swamped us,” said Phil Hurley of KCEN, the NBC affiliate in Waco More…