In Lexington Market, KU Basketball Beats Winter Olympics

By Andrew Gauthier 

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Lexington Herald-Leader

In a year with fans’ high expectations, the University of Kentucky men’s basketball team dribbled rings around Winter Olympians among television viewers.

Nielsen’s recently released ratings for the Lexington market during February showed that the allure of speed skating, hockey and other sports that don’t have much of a hold in Kentucky were no match for John Calipari’s Wildcats.

The best performance of the Winter Olympics came during the opening ceremonies Feb. 12, which scored a household rating of about 24, meaning 24 percent of all television households in the 40-county area measured by Nielsen were tuned in. More…