If You Want to Know What Happened in Rio, Ask Someone From Salt Lake City

By Kevin Eck 

Now we know which local market watched the most Olympics coverage: Salt Lake City.

Here are the top metered markets for the full Rio Olympics on NBC Primetime:

1. KSL Salt Lake City – 20.4/39
2. KUSA Denver – 19.1/38
3. WTHR Indianapolis – 18.1/31
4. KXAN Austin – 18.0/33
5. WCMH Columbus – 17.8/31
6. WPTV West Palm Beach – 17.5/29
7. KNSD San Diego – 17.2/34
7. WWBT Richmond – 17.2/28
9. KARE Minneapolis – 17.0/33
9. KSDK St. Louis – 17.0/29
9. WBBH Fort Myers – 17.0/28
9. WAVY Norfolk – 17.0/27
13. WRC Washington D.C. – 16.9/32
14. KSHB Kansas City – 16.4/28
15. WSMV Nashville – 16.3/25
16. KCRA Sacramento – 16.2/31
17. KPRC Houston – 16.1/28
18. WLWT Cincinnati – 16.0/28
19. KOB Albuquerque – 15.9/28
19. WGRZ Buffalo – 15.9/27

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Local stations in 56 metered markets also benefited from the 2016 Rio games. According to NBC, ratings for the late local newscasts following the Olympics were up 69 percent over July.

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