TEGNA’s Boise, Idaho NBC station KTVB says it has published its first 360 degree local story.
The story is about a Canada Goose named Lincoln that is so attached to a woman’s car, it flies alongside it wherever it goes.
News operations manager Xanti Alcelay and chief photographer Mike diDonato used a GoPro Omni camera to capture the story.
“I assumed a local news station was just using a gimmicky new technique to jazz up a ho-hum story,” said Gizmodo writer Rhett Jones, who first picked up the story. “I was wrong. I was so wrong.”
“We were inspired by a meeting with the Idaho Virtual Reality Council last November,” said executive news director Kate Morris. “From that meeting we decided to invest resources to learn the tools for 360 storytelling. It’s an exciting time for local news and we get to help lead the way for the future of storytelling, bringing unique stories to life in way we never thought possible.”
The station says its planning more 360°VR content.
Here’s the behind the scenes: