WJW’s Facebook page is the most popular station page in the country with over 165,000 fans and counting. So how has the Cleveland Fox-affiliate been able to garner so many Likes?
Lost Remote, which has an insightful post today about WJW‘s Facebook strategy, has a few keys to the station’s social media success.
One is a franchise titled “Facebook Friend of the Day” in which WJW’s morning show gives a daily shout-out to a new Facebook fan.
The other is a Facebook campaign that the station ran in September, promising to donate $2,500 to an area animal shelter if WJW reached 100,000 fans in a week. Video inside…
WJW didn’t end up reaching its goal of 100,000 but the campaign did provide an impressive spike in traffic and the station donated to the shelter anyway.