Houston CBS Affiliate Reports on Rival Network’s Hit Show

By Kevin Eck 

At first glance, it looks like Houston CBS affiliate KHOU momentarily forgot what network it represents when it posted a story about FOX network’s mega-hit “Empire” on both its facebook page and website.

Most likely, the Gannett-owned station followed the parent company’s lead instead of its affiliation, when it also posted the story from Gannett’s USA Today promoting the show’s record ratings during its two-hour season finale. The posting also included a nearly four-minute promo reel from the show.

We asked Gannett about whether local stations can choose what content they report and/or promote via social media. We’ll update when we hear back.

Here’s the story from the website:

Fox’s Empire won’t stop building.

Wednesday’s eventful two-hour season finale averaged a record 16.7 million viewers, according to updated Nielsens, up 12% from 14.9 million for last week’s one-hour episode. (The red-hot show drew 17.6 million for its final hour).

Among young adults, Empire climbed 16% from last week, and through 12 hours, now ranks as the top-rated network series among viewers ages 18 to 49, eclipsing CBS’s The Big Bang Theory, with only original episodes counted. Fox also crowed that Wednesday marked the top-rated night of entertainment programming among that crowd since American Idol’s January 2012 season premiere.

And the show the big, again, on social media: 4.2 million U.S. Facebook users generated 15.8 million likes, comments or shares, and fans posted 2.4 million tweets about the show.