Last month we reported Dayton CW affiliate WBDT had launched a locally produced teen reality show called “The Valley.”
“Since it starting airing on Sunday, Sept. 14, “The Valley is averaging a 1.0 HH for the 8-9 p.m. hour, which is nearly a 60% increase over the syndicated content that was running in the time period last year,” Joe Abouzeid, president & GM of WBDT, told TVNewscheck’s Paul Greeley.
Part of the show’s success might be the extensive coverage The Valley received in both the local and national press, in addition to the promotion WBDT gave the show.
According to Abouzeid, there were no less than six articles written about the show in the Central Ohio local press and one local live interview done by a Dayton radio station.
“The uniqueness of local broadcasting is that we can do this kind of thing,” Sadusky says.